| Production
Department
Position: Copy Writer Qualifications: Bachelor in English/Chinese/Communications related. Grade Level: Entry level. Responsibility: Commercial copywriting for clients specializing in Chinese-language media advertising; based upon information regarding client company's business, products, goals, size and scope of media efforts required, apply knowledge of market conditions and develop creative side of commercial and institutional advertising campaigns; assist in writing original copy in Chinese Mandarin language, including idiomatically and culturally correct slogans or translations of existing English-language slogans, for commercial broadcast; propose text for review by clients; assist in ongoing assessment of effectiveness of advertising campaigns, revision of advertising copy for future placement, and continuing consultation with client companies to ascertain their goals and wishes.
Position: Graphic Designer Qualifications: Bachelor in Art or related. Grade Level: Junior level. Responsibility: Conceptual design art work and copy layouts for producing still and animated graphic formats. Perform 2D and 3D computer animation design for TV commercials, multimedia productions and on-air programs. Create illustrations and photographs for presentation. Strong knowledge of layout principles and aesthetic desirable animation design concepts. Draws sample of finished layout and presents to client for approval. Supervision of other member of Graphic Designers assembling and preparing final layouts. Review final layout, advise clients and suggest improvement as well.
Position: Commercial Designer Qualifications: Bachelor in Art or related. Grade Level: Junior level. Responsibility: Originate and develop ideas to design appropriate packages for products and graphics for corporate clients including for use on the websites (day-to-day site design and creation) advertising. Consult with marketing, production, and sales departments to establish design requirements. Research product packaging. Develop package design considering factors such as type of product, target audiences, convenience in handling and storing, distinctiveness for identification by consumer, product display, and simplicity to minimize production costs. Evaluate design ideas based on factors such as theme and concept, appealing appearance, design-function relationships, materials and methods engineering, application, budget, price, production costs, methods of production scheduling, market characteristics. Integrate findings, concepts and sketch design ideas for product packaging using computer design software. Present design to management and discuss need for modification and change. Develop and maintain design concepts for corporate identities, logos, catalogs pages, brochures, flyers, posters, uniforms, advertisement and graphics for advertising & marketing, including e-mail promotional materials and web projects as necessary. Create the above materials to maintain a unifying CIS (Corporate Identity System) using web and motion computer software and other two-dimensional graphic software.
|
||
| Marketing Department Position: Research Analyst Qualifications: Bachelor or Master degree in Marketing or Economic or related. Grade Level: Junior level. Responsibility: Plan, design, and conduct focus group research aiming to gather an in-depth understanding of viewer behavior, perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging for our clients’ TV commercials. Investigate the why and how of consumer decision making. Review and analyze economic and statistical data such as consumer spending, government spending, customer preferences and buying habits and consumer reaction to new products and package designs, using surveys and tests, and measure effectiveness of advertising media to aid in sale of goods and services in order to prepare reports detailing results of investigation, and to stay abreast of economic changes in the United States and foreign countries. Establish research methodology and design format for data gathering from surveys, opinion polls, and questionnaires to ensure efficient economic research in advertising utilizing knowledge of available sources of data and various econometric and sampling techniques. Formulate recommendations, policies, or plans to aid in market interpretation or solution of economic problems. Provide recommendation and changes for specific products for a specific group of clients, what media channels should be selected, what methods of promotion should be adopted. Translate complex numerical jargons into nontechnical written text for management. In the report, explain what methodology was utilized to conduct the focus group research, findings obtained, conclusion reached and recommendations made. Attend staff conferences to submit findings and proposal to management, so that the management can adjust its orientation and operation to meet the new potential market demand accordingly. |
||
|
Web Development Department
Position: Sr. Web Designer Qualifications: Bachelor in Computer Science or related, Master degree is highly desired. Grade Level: Sr. level. Responsibility: Require high proficiency of HTML, VBScript, JavaScript, ASP and Database administration experiences. Willingness and ability to research and learn new web related technologies. Working knowledge of web development software: Silverlight, Expression, Front Page, Flash, Dreamweaver, SQL server, Android, Photoshop, and Illustrator. Three years experience in Web site development and maintenance.
Position: Web Designer Qualifications: Bachelor in Computer Science or Equivalent. Grade Level: Entry level. Responsibility: The primary role of this position is to act as a member of the Web Integration Team. The qualified candidate will perform HTML, VBScript, JavaScript and ASP authoring duties as required. Working knowledge of web development software: Flash, Dreamweaver, Photoshop and Illustrator. English/Chinese bilingual is highly desired.
|
||